Unveiling the Rising Demand for Salty Perfection on Menus

In our previous edition of our Bi-Monthly Magazine Flavour, we mentioned the projected rise of gourmet salt (6.17% over the next 5 years). With sales of Smoked Cornish Sea Salt Flakes 1kg (33038) up, month on month this year, we thought we would delve a little deeper into this fascinating brand.

Nestled on the rugged coastline of Cornwall, England, lies a hidden treasure that has been enchanting taste buds around the world: The Cornish Sea Salt Company. This innovative brand has revolutionised the way we perceive salt, elevating it from a humble seasoning to a culinary masterpiece.

Join us as we delve into the story behind this exceptional company and uncover the secrets behind its remarkable success. The Cornish Sea Salt Company draws its inspiration from the sparkling Atlantic Ocean that surrounds them. Through a unique filtration process, they carefully harvest pure, mineral-rich salt crystals, capturing the essence of the sea in every flake. What sets The Cornish Sea Salt Company apart is their unwavering commitment to quality and sustainability. They take pride in hand-harvesting their salt using traditional methods that have been passed down through generations. By embracing age-old techniques and eschewing artificial additives, they produce a product that is not only delicious but also environmentally friendly. Their dedication to sustainability is evident in every aspect of their operations.

The Cornish Sea Salt Company is powered by renewable energy, utilizing solar and wind power to minimize their carbon footprint. They actively participate in marine conservation efforts and support projects that aim to protect the delicate ecosystem of our oceans. With every purchase, you can feel good knowing that you're not only enhancing your culinary creations but also contributing to the preservation of our planet. The demand for sea salt has soared in recent years, and The Cornish Sea Salt Company has become a trusted supplier to top chefs, restaurants, and discerning home cooks. Their salt has become a staple ingredient in kitchens worldwide, thanks to its exceptional taste and texture. Each crystal carries the essence of the ocean, enhancing the flavours of dishes with a subtle, natural salinity.

Buttery Champ Mash

Ingredients:

750g potatoes, peeled and halved 100g butter (unsalted) 50ml whole milk or double cream 75g spring onions finely chopped 1 tsp Cornish Sea Salt (33038) Pinch of nutmeg [optional]

Instructions:

Boil the potatoes in salted water (add a pinch of Cornish Sea Salt Crystals to the water) until cooked and drain. Return to the pan, add ¾ of the butter and mash until smooth. Gradually add the cream or milk until the mashed potato is a smooth, creamy consistency. Stir in the chopped wild garlic and season to taste using Salt & Peppery. Add a pinch of grated nutmeg, if using, and, if you wish to, add the remaining butter to make it extra luxurious.

Jade Tamblyn, Marketing Assistant.